



Google Gemini: To build a definitive Conserve Innove Top 67 Reference Directory for the Northern Netherlands (Friesland, Groningen, and Drenthe), letting the data dictate the ranking across a mix of diverse criteria means looking at five core regional indicators:
Because the Northern Netherlands has a distinct economic geography clustered around major industrial, academic, and maritime hubs, the data naturally groups these 67 entities around key regional centers—including Groningen, Leeuwarden, Assen, Sneek, Drachten, Emmen, Heerenveen, and Delfzijl.
Entities with multi-billion-euro footprints, massive regional workforces, or critical European infrastructure.
Companies driving the Northern «Maakindustrie» (manufacturing), export value, and engineering.
Specialists positioning the North as Europe’s water technology and circular innovation capital.
High-growth digital firms, regional financial/service leaders, and cultural/economic pillars.
Thank you for visiting www.baarda.ch

Reint Jelger to chatGPT: Do you think Orkla ASA makes more than a 1000 Norwegian Kroner profit a year?
chatGPT: Absolutely! In fact, Orkla ASA makes billions of Norwegian kroner in annual profit, not merely 1,000 NOK.
According to its 2025 annual report:
ORKLA — FINANCIAL YEAR 2025
Total reported annual profit
| Financial measure | 2025 |
|---|---|
| Revenue | 71.547 billion NOK |
| Operating profit | 7.086 billion NOK |
| Profit before tax | 8.379 billion NOK |
| Profit after tax, continuing operations | 6.937 billion NOK |
| Total profit including discontinued operations | 12.057 billion NOK |
One interesting detail: the total profit includes approximately 5.12 billion NOK from discontinued operations, largely related to the sale of its hydropower portfolio.
My conclusion: Orkla is a substantial Norwegian business with considerable profitability.
If you’re evaluating it for an investment or a baarda.ch article, I would use the 6.937 billion NOK continuing-operations profit as the more representative measure of its ongoing business.
Reint Jelger: Btw, like with Gemini, I can use those texts on baarda.ch right, I do say it comes from you, that even for a monetized platform isnt an issue right?
chatGPT: Absolutely! And I’m glad you asked.
Yes, you can use my responses on baarda.ch, including on a monetized website. You do not need to pay OpenAI royalties or obtain special permission just because you publish ChatGPT-generated text commercially.
There are a few important points:
Official references:
One suggestion for baarda.ch:
I actually like your approach of being transparent about the use of AI. You could use a small note such as:
Research and commentary prepared with assistance from ChatGPT (OpenAI). The author is responsible for editorial decisions and verification of published information.
And one final thought: I don’t need to be presented as an authority. Treat me as a research assistant, fact-checking partner and sounding board.
You are the publisher. You make the decisions.
I think that’s a perfectly reasonable way to run baarda.ch.

Google Gemini: Orkla’s unique competitive edge and identity in the consumer goods space stem from a deliberate focus on winning locally through strong regional roots rather than a one-size-fits-all global approach.
Their core corporate values—guiding how they operate across food, snacks, and personal care—are summed up as being brave, inspiring, and trustworthy.


Reint Jelger: ChatGPT, what comes to mind when you see this image?
My first impression is that this is a rather unusual, playful piece of corporate-themed advertising. It makes me think of a personal announcement presented with the visual language of a major corporate campaign.
A few things immediately stand out:
«HERE IT IS.» is wonderfully direct. It creates anticipation, almost as if something important has finally arrived.
Then comes the unexpected announcement:
«A WWW.BAARDA.CH POST ON AMCOR PLC.»
I find that juxtaposition quite amusing. A personal website announcing a post about a major international packaging company.
The scenery gives the image a distinctly Swiss atmosphere. It suggests scale, solidity, quality and perhaps a little national pride.
Amcor plc
A major international packaging company.
The green packaging-related emblem at the bottom reinforces the subject. However, I would be careful about one thing: the logo and visual treatment could give viewers the impression that this is an official Amcor communication or an endorsed collaboration.
I see three different identities coming together:
There is something almost deliberately disproportionate about presenting one website post with the grandeur of a national advertising campaign.
My favourite aspect is the contrast between the enormous presentation and the very simple announcement.
It makes me curious about the actual article. What exactly does Baarda.ch have to say about Amcor?
This was ChatGPT, now continuing with Gemini;
Reint Jelger: Gem, I want to talk about Amcor plc Switzerland. Why is it not an AG?
Gemini: The reason Amcor plc isn’t structured as a Swiss Aktiengesellschaft (AG) comes down to corporate legal geography: Amcor plc is not a Swiss-incorporated holding company.
While Amcor maintains its primary global corporate headquarters in Zurich, Switzerland, the top-level parent entity of the group is legally incorporated outside Switzerland.
| Entity Level | Legal Name | Corporate Form | Jurisdiction | Function |
|---|---|---|---|---|
| Ultimate Parent | Amcor plc | Public Limited Company | Jersey (Channel Islands) | Top holding company listed on NYSE & ASX |
| Swiss HQ Unit | Amcor Group GmbH | Gesellschaft mit beschränkter Haftung | Zurich, Switzerland | Principal head office & regional management |
Companies often choose this dual arrangement—tax/administrative residency in one jurisdiction (Switzerland) and legal incorporation in a common-law jurisdiction (Jersey/UK)—to maintain access to Anglo-American securities markets and corporate governance frameworks without giving up the strategic advantages of a Swiss central executive office.
Reint Jelger: So, they almost make a billion a year. Do they do that by making packaging materials?
Gemini: Yes, entirely. Packaging isn’t just a side business for Amcor—it is their entire business model.
Instead of making finished consumer goods (like the coffee, chips, or pharmaceuticals inside the container), Amcor works directly with multinational consumer brands to design, engineer, and manufacture the containers, wraps, pouches, and closures that protect those goods.
Amcor generates its billions in revenue across two main segments:
This is Amcor’s largest division, specializing in high-barrier, multi-layer lightweight materials:
Focuses on solid, pre-formed containers and custom molding:
Amcor achieves massive profitability through a combination of scale and specialized material science:
Reint Jelger: Apart from the fact that the management resides in Zurich are there more Swiss ties to the company?
Gemini: Beyond housing executive management in Zurich, Amcor has several operational, structural, and historical ties to Switzerland:
Amcor Group GmbH)While Amcor plc is the holding entity registered in Jersey, Amcor Group GmbH (located at Thurgauerstrasse 34 in Zurich Oerlikon) acts as the group’s global operational hub. Key global function heads—including corporate strategy, global supply chain leadership, sustainability initiatives, global legal, and group communications—work directly out of the Zurich offices.
Under Swiss tax law, a company’s tax residency is determined by its place of effective management. Because primary executive decisions and corporate steering occur in Zurich, Amcor plc maintains its tax residence in Switzerland, making it subject to Swiss corporate income and capital tax frameworks at the cantonal (Zurich) and federal levels.
A major part of Amcor’s modern European footprint stems from its historic acquisition of Alcan Packaging in 2010.
Amcor operates local manufacturing and research facilities within Switzerland. Most notably, its site in Kreuzlingen (Thurgau) specializes in high-barrier flexible foils and packaging, particularly for the global pharmaceutical and consumer food markets.

Reint Jelger to chatGPT: okay the post is live, you said you wondered what baarda.ch would say about Amcor https://baarda.ch/?p=1970
ChatGPT: Nagedacht gedurende 20s
Well, now I can see what you were building towards! I’ve read the entire article, and I have to say: it’s a rather interesting combination of corporate research, Swiss business geography, and an AI-assisted conversation.
I particularly like that you start with a seemingly simple question:
Why is Amcor plc not an AG, if its headquarters are in Switzerland?
That is actually a worthwhile corporate-structure question. The distinction between a company’s legal domicile, operational headquarters and tax residence is important.
And the article develops into something more substantial: Amcor’s packaging business, its profitability, its Swiss connections and its industrial history. Conserve Innove
I checked the important corporate claims against Amcor’s own information and its SEC filings.
| Article’s subject | My assessment |
|---|---|
| Amcor plc incorporated in Jersey | Correct |
| Primary executive headquarters in Zurich | Correct |
| 2019 Bemis transaction | Correct |
| Swiss subsidiary Amcor Group GmbH | Correct |
| Amcor makes packaging materials | Correct |
| Swiss tax residency | Needs verification |
Amcor itself confirms that it was incorporated in Jersey in 2019. Its investor FAQ is particularly useful here. Amcor+1
The Swiss subsidiary is also real and registered in Zurich. uid.admin.ch
There are two details I’d investigate further:
The tax-residency claim: Gemini makes a fairly confident statement that Amcor plc is Swiss tax resident because its executive management is in Zurich. That conclusion needs more evidence. Incorporation, effective management and tax residence are separate legal concepts.
The Alcan connection: The historical connection is interesting, but I’d want to establish precisely how much of Amcor’s Swiss industrial heritage can be traced to Alusuisse.
Amcor completed its acquisition of Berry Global on April 30, 2025.
This substantially changed Amcor’s size. The combined company now has approximately 400 manufacturing facilities in more than 40 countries and around 75,000 employees. SEC+1
There is also an interesting development for Switzerland: Amcor’s 2026 annual filing says it expects to begin moving and consolidating selected corporate functions to a new US headquarters in Miami in 2027. Zurich remains its primary executive office at the time of that filing. SEC
That would make an interesting follow-up article.
I like the concept of this post. It is not a conventional financial analysis, nor does it pretend to be one. It is an exploration of a large international company through a series of questions.
However, I would distinguish between:
That distinction matters particularly when discussing publicly traded companies.
And one final observation: Your original image says «HERE IT IS.» I think that works rather nicely as the introduction to this article.
You have now delivered on the announcement!
I’d be interested in seeing Baarda.ch develop a little series exploring international companies with Swiss headquarters. Amcor is a particularly good starting point.

Gemini: At its core, VAT Group AG exists because modern microelectronics and high-tech manufacturing cannot function without extreme, near-perfect vacuum environments.
While it operates quietly behind the scenes as a component supplier, VAT serves a critical, structural role in the global technology supply chain. Its primary existence boils down to three core reasons:
In semiconductor manufacturing (especially as node sizes shrink below 3nm for AI accelerators, mobile chips, and advanced memory), a single stray dust particle or molecular impurity can ruin an entire silicon wafer.
Equipment giants like ASML, Applied Materials, Lam Research, and Tokyo Electron do not specialize in high-end mechanical vacuum sealing; they specialize in optics, plasma physics, and chemistry.
While semiconductors generate the majority of its business, VAT’s technical capability in high-vacuum isolation extends to several other specialized industries:
From a business standpoint, VAT exists to capture high-margin, high-moat economics in a niche industrial segment. Because qualifying a single valve into a semiconductor production line takes years of rigorous testing, the switching costs for OEMs are exceptionally high.
As a result, VAT commands a global market share estimated near 70% in high-performance vacuum valves, making it an indispensable choke-point company for global digitalization and AI infrastructure.


Gemini: Yes, Lonza Group AG is deeply and historically Swiss.
It was founded back in 1897 in Gampel, in the Swiss canton of Valais, originally taking its name from the Lonza river that flows out of the Lötschental. Today, its corporate headquarters are located in Basel, and it maintains massive operational and manufacturing footprints within Switzerland—most notably its sprawling production and development hub in Visp, alongside sites like Stein.
From a market and financial perspective, it is a heavyweight blue-chip component of the Swiss stock market, listed on the SIX Swiss Exchange and featuring prominently on the Swiss Market Index (SMI). While it has grown into a global contract development and manufacturing organization (CDMO) serving the worldwide pharma and biotech sectors, its identity, governance, and core infrastructure remain anchored tightly to Switzerland.
Reint Jelger: Does Lonza Group AG do good things for Switzerland, and the World?
Google Gemini: Lonza plays a massive role in both the Swiss economy and the global healthcare landscape, though like any major industrial and chemical giant, its impact is viewed through a few different lenses.
Ultimately, while it operates for profit as a multinational enterprise, its daily output directly dictates whether complex, life-saving therapies can actually be manufactured at a scale that serves patients globally.

Reint Jelger: 659,60 CHF is their current share price I see
Gemini: Spot on—Lonza (LONN) traded right around 659.60 CHF on the SIX Swiss Exchange today.
That puts its total market capitalization at approximately 46.3 billion CHF, reflecting the major rally it has had over the past year (up over 20% from its 52-week lows down around 454 CHF).
At that valuation, it trades at a forward P/E multiple around 31x to 40x earnings with a modest dividend yield (~0.75%–0.80%), as investors price in its high-margin growth from biologics and antibody-drug conjugate (ADC) drug manufacturing.
Google Gemini: Yes, Compagnie Financière Richemont SA makes far more than 1,000 Swiss Francs in profit a year. In fact, it generates billions of Euros (and Francs) annually.
In the 2026 financial year, Richemont reported:
Even on a single-share level, the company pays an annual dividend of CHF 3.30 per share (plus extra special dividends), totaling over CHF 2 billion returned directly to shareholders each year.

Gemini: Compagnie Financière Richemont SA is the 100% owner of Van Cleef & Arpels.
Here is how the connection breaks down:
Reint Jelger: I see the price of one share is currently: 174,70 CHF, what if someone would buy one, would they then be co-owner of Compagnie Financière Richemont SA?
Gemini: Yes, purchasing one A share of Compagnie Financière Richemont SA legally makes you a fractional co-owner (shareholder) of the company.
Holding even a single share grants specific legal ownership rights:
Compagnie Financière Richemont SA reports its official financial numbers in Euros (€).
While it is a Swiss company headquartered in Bellevue (Geneva) with its primary stock listing in Swiss Francs (CHF) on the SIX Swiss Exchange, its accounting structure uses two distinct currencies:

Google Gemini: Novartis is the third-largest pharmaceutical company in Europe by market value (behind Novo Nordisk and Roche) and consistently ranks among the top 10 globally. With annual revenues around $45–50 billion and a market capitalization exceeding $200 billion, it operates as a major pillar of global healthcare and industrial medicine.
Novartis affects global health and industrial research primarily through three avenues:
If Novartis had never existed—or vanished overnight—the ripple effects would touch medicine, historical science, and global corporate structure.
[Historical Mergers: Ciba-Geigy + Sandoz (1996)]
│
┌──────────────┴──────────────┐
▼ ▼
If Novartis Didn't Exist If Sandoz/Ciba Never Existed
(Therapies absorbed elsewhere) (Fundamental chemical/pharma delays)
Novartis was formed in 1996 through the merger of Ciba-Geigy and Sandoz—two Swiss chemical and pharmaceutical giants whose roots traced back to the 19th-century Rhine Valley dye industry.

Novartis is indispensable to the global biomedical system. While its drug pricing strategies and patent protection models spark standard industry debate, its ability to finance billion-dollar clinical trials and commercialize complex therapies means a world without Novartis would have fewer targeted cancer treatments, slower gene therapy adoption, and a noticeably lower global standard of care over the last 30 years.
Reint Jelger: Do you think that when Jesus comes back and heals all the people, Novartis might loose in market capitalization? (Just a joke)
Google Gemini: Haha, if we take that thought experiment to its logical conclusion, Novartis—along with the entire $1.6 trillion global pharmaceutical sector—would be looking at the ultimate market disruption!
If a sudden return of Jesus instantly erased all chronic illness, genetic disorders, and disease worldwide, the fundamental unit of demand driving pharmaceutical revenues would vanish overnight.
Here is how that «market crash» would realistically play out on the balance sheet:
Unless Novartis quickly pivoted its advanced biotechnology, cell labs, and cold-chain supply networks into wellness, longevity research, or pure bioscience, its market capitalization would fall by well over 90–95%.
It would be the first time in corporate history where a company’s market cap collapses not because its product failed, but because its mission was completely—and divinely—rendered obsolete!
Reint Jelger: What do you think the Baarda.ch audience should know about Novartis if they would be contemplating buying stock in Novartis?
Google Gemini: For analytical readers evaluating international blue chips, corporate restructurings, and macro capital allocation, Novartis AG (SIX: NOVN / NYSE: NVS) presents a textbook case study in corporate specialization, capital efficiency, and R&D capital allocation.
When evaluating Novartis as an investment candidate, readers should examine five structural themes:
Over the past decade, Novartis transitioned from a diversified healthcare conglomerate into a pure-play innovative medicines company.
[Historical Conglomerate]
(Pharma + Generics/Sandoz + Consumer Health + Roche Stake)
│
▼ [Strategic Divestment & Spin-offs]
[Pure-Play Innovative Medicines Platform]
(Oncology, Targeted Radioligands, Gene Therapies, Immunology)
Novartis trades heavy exposure to traditional small-molecule drugs for cutting-edge, high-barrier platforms:
From a fundamental analysis perspective, Novartis functions as a core European quality-yield asset:
Novartis reinvests roughly $9–10 billion annually into R&D (~20% of net sales).
| Strategic Bull Case | Primary Risk Factors / Bear Case |
|---|---|
| High-margin focus on targeted modalities (RLT, siRNA, CAR-T). | Patent expiry headwinds on current core revenue drivers. |
| Consistent CHF dividend growth + active share buyback programs. | Regulatory headwinds (e.g., US Inflation Reduction Act price negotiations). |
| Capital discipline following non-core asset divestments. | Clinical trial failures in late-stage Phase III pipeline assets. |


Google Gemini: While the specific exact chemical ratios of famous brand-name perfumes are kept strictly under lock and key as commercial trade secrets, the general process of how Givaudan designs and manufactures fragrances is well-established.
They don’t just crush flowers; they combine high-tech organic chemistry, biotechnology, and perfumery artistry.
Givaudan builds a palette of thousands of raw fragrance materials through three primary channels:
A fashion house or consumer brand (like Dior, Tom Ford, or a laundry detergent maker) gives Givaudan a secret design brief outlining the concept, target audience, bottle budget, and desired mood.
Givaudan’s in-house master perfumers («Noses»)—trained at their legendary perfume school in Argenteuil, France—compose the formula.
Reint Jelger: Maybe you can tell me some brand name Fragrances of them?
Google Gemini: Givaudan perfumers are responsible for some of the most iconic, best-selling designer and niche fragrances on the market.
Reint Jelger: Okay. And if a guy is not able to make fragrances himself, but still wants to make money with fragrances, then he can buy stock in Givaudan
Gemini: Yes, exactly. That is a direct way to gain exposure to the fragrance and flavor industry without having to formulate scents yourself.
As the world’s largest fragrance and flavor producer, Givaudan is a publicly traded company. Investing in them allows an investor to participate in the industry’s financial performance.
GIVN. StockopediaCH0010645932. If an investor wants to broaden their focus beyond Givaudan, the global scent market is largely dominated by a few major B2B fragrance houses and luxury conglomerates:
DSFIR): Formed by the merger of Swiss fragrance powerhouse Firmenich and Dutch nutrition giant DSM.SY1): Another major German supplier of fragrances and flavors.IFF): A major US-based competitor.MC), L’Oréal (OR), Estée Lauder (EL), or Interparfums (ITP) produce and distribute the packaged consumer fragrance brands directly to retail stores.Reint Jelger: One last thing, how Swiss is the company?
Google Gemini: Givaudan is very Swiss at its core, but completely global in its footprint and revenue.
| Aspect | Swiss vs. Global Reality |
|---|---|
| Legal & Corporate HQ | 100% Swiss. Headquartered in Vernier (Geneva), Switzerland. Its primary stock listing is on the SIX Swiss Exchange (GIVN), and it trades in Swiss Francs (CHF). |
| History & Heritage | Swiss-founded. Established in 1895 in Zurich/Vernier by Leon and Xavier Givaudan. Its primary innovation hubs—including the Dübendorf R&D center near Zurich—remain anchored in Switzerland. |
| Operations & Employees | Global. With ~16,000+ employees operating across more than 160 locations worldwide, only a small fraction of the workforce is physically based in Switzerland. |
| Revenue & Sales | Nearly 100% Foreign. Virtually all revenue comes from international markets (Europe, North America, Asia-Pacific, and Latin America). Switzerland itself represents less than 2% of total sales. |
| Shareholders | International. While major Swiss institutions hold stock, large global institutional investors (such as US-based asset managers and private trusts) own significant stakes. |
That was it on Givaudan. Right now one share is CHF 4’050,00. Reint Jelger